{"id":124,"date":"2021-07-10T13:51:07","date_gmt":"2021-07-10T13:51:07","guid":{"rendered":"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/"},"modified":"2021-07-10T13:51:07","modified_gmt":"2021-07-10T13:51:07","slug":"analyzing-and-optimizing-your-digital-marketing-performance","status":"publish","type":"part","link":"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/","title":{"raw":"Part 3: Analyzing and Optimizing Your Digital Marketing Performance","rendered":"Part 3: Analyzing and Optimizing Your Digital Marketing Performance"},"content":{"raw":"<a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure.png\"><img class=\"aligncenter size-large wp-image-21\" src=\"http:\/\/pressbooks.usnh.edu\/mkt723\/wp-content\/blogs.dir\/100\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-1024x514.png\" alt=\"Digital Marketing Textbook Structure\" width=\"1024\" height=\"514\"><\/a>\n\nCongratulations, you have covered the first two of three core sections:\n<ol type=\"I\">\n \t<li><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/fundamentals-of-digital-marketing\/\">Fundamentals in Digital Marketing<\/a><\/li>\n \t<li><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/generating-leads-and-customer-demand\/\">Generating Customer Demand and Nurturing Leads &amp; Prospects<\/a><\/li>\n \t<li><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/\">Analyzing Your Digital Marketing Performance<\/a><\/li>\n<\/ol>\nIn this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:\n<ul>\n \t<li>the fundamentals of A\/B testing,<\/li>\n \t<li>digital marketing attribution models,<\/li>\n \t<li>conversion rate optimization, and<\/li>\n \t<li>common digital marketing analytics and calculations.<\/li>\n<\/ul>","rendered":"<p><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-content\/uploads\/sites\/1453\/2021\/07\/Digital-Marketing-Textbook-Structure.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21\" src=\"http:\/\/pressbooks.usnh.edu\/mkt723\/wp-content\/blogs.dir\/100\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-1024x514.png\" alt=\"Digital Marketing Textbook Structure\" width=\"1024\" height=\"514\" srcset=\"https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-1024x514.png 1024w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-300x150.png 300w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-768x385.png 768w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-1536x771.png 1536w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-2048x1027.png 2048w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-65x33.png 65w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-225x113.png 225w, https:\/\/pressbooks.usnh.edu\/mkt723\/files\/2022\/01\/Digital-Marketing-Textbook-Structure-350x176.png 350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Congratulations, you have covered the first two of three core sections:<\/p>\n<ol type=\"I\">\n<li><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/fundamentals-of-digital-marketing\/\">Fundamentals in Digital Marketing<\/a><\/li>\n<li><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/generating-leads-and-customer-demand\/\">Generating Customer Demand and Nurturing Leads &amp; Prospects<\/a><\/li>\n<li><a href=\"https:\/\/pressbooks.usnh.edu\/mkt723\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/\">Analyzing Your Digital Marketing Performance<\/a><\/li>\n<\/ol>\n<p>In this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:<\/p>\n<ul>\n<li>the fundamentals of A\/B testing,<\/li>\n<li>digital marketing attribution models,<\/li>\n<li>conversion rate optimization, and<\/li>\n<li>common digital marketing analytics and calculations.<\/li>\n<\/ul>\n","protected":false},"parent":0,"menu_order":3,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-124","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/parts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":0,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/parts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/contributor?post=124"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/license?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}