{"id":17,"date":"2022-01-03T20:17:18","date_gmt":"2022-01-03T20:17:18","guid":{"rendered":"https:\/\/pressbooks.usnh.edu\/mkt723\/front-matter\/nscc-book-introduction\/"},"modified":"2024-01-17T19:21:09","modified_gmt":"2024-01-17T19:21:09","slug":"nscc-book-introduction","status":"publish","type":"front-matter","link":"https:\/\/pressbooks.usnh.edu\/mkt723\/front-matter\/nscc-book-introduction\/","title":{"raw":"About this Book","rendered":"About this Book"},"content":{"raw":"This text was adopted at Nova Scotia Community College (NSCC) in 2022.\u00a0 It was published in 2021 by Rochelle Grayson who is a leading digital marketer, strategist, and Professor of Marketing at Langara College in British Columbia.\r\n\r\nAfter review by NSCC instructors this text was chosen as an excellent teaching and learning resource which is both current and Canadian.\u00a0 It is the basis of the course: Fundamentals of Ecommerce (EBIZ 2015).\r\n\r\nThe original author's introduction is found in the next part of this front matter.","rendered":"<p>This text was adopted at Nova Scotia Community College (NSCC) in 2022.\u00a0 It was published in 2021 by Rochelle Grayson who is a leading digital marketer, strategist, and Professor of Marketing at Langara College in British Columbia.<\/p>\n<p>After review by NSCC instructors this text was chosen as an excellent teaching and learning resource which is both current and Canadian.\u00a0 It is the basis of the course: Fundamentals of Ecommerce (EBIZ 2015).<\/p>\n<p>The original author&#8217;s introduction is found in the next part of this front matter.<\/p>\n","protected":false},"author":11,"menu_order":1,"template":"","meta":{"pb_show_title":"","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"front-matter-type":[],"contributor":[],"license":[],"class_list":["post-17","front-matter","type-front-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/front-matter\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/front-matter"}],"about":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/types\/front-matter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/front-matter\/17\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/front-matter\/17\/revisions\/159"}],"metadata":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/front-matter\/17\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"front-matter-type","embeddable":true,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/pressbooks\/v2\/front-matter-type?post=17"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/contributor?post=17"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.usnh.edu\/mkt723\/wp-json\/wp\/v2\/license?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}